Those aren’t the only restrictions on advertising California cannabis companies face. Using influencers younger than 21 to promote products.Giveaways and promotions that include free products.Using imagery appealing to children, such as toys, inflatables or games.Advertising within 1,000 feet of a school, playground, youth center or other child environment.Prohibited advertising practices also include: “There are very tight restrictions on who cannabis companies can market and advertise to,” said Los Angeles attorney Jennifer Gumer, a partner at CGL who leads the Los Angeles firm’s regulatory and compliance practice group. The court ruling is the latest prohibition in California limiting cannabis marketing and advertising. “We’re planning to take it down,” said owner Mike Berk, who’s been running billboard ads for the past 18 months. “We’re just working with operators to try and understand their individual circumstances and get boards removed as quickly as we can,” BCC spokesman Alex Traverso said.įor many companies, such as Palm Royal Collective, there’s little recourse in the ever-changing regulatory landscape in the world’s largest cannabis market. 101, I-10, I-5, I-80, I-15 and I-40 – arteries that cover more than 4,300 miles – as well as dozens of other roadways that traverse California’s enormous 1,900-mile border. The network includes some of the nation’s busiest highways, such as U.S. Since then, the BCC has been trying to eradicate illegal signage throughout the state’s vast web of freeways and interstate highways that cross state lines. Garrett, who wrote in her ruling that the BCC promoted interests ”inconsistent with the protection of the public,” ordered state regulators in mid-January to notify every licensed cannabis brand in California of the law change. The latter approach was in keeping with Proposition 64, the 2016 ballot measure overwhelmingly approved by voters that legalized recreational cannabis and established a framework to regulate the industry, the judge ruled. Garrett ruled in November that the Bureau of Cannabis Control (BCC) shirked its authority by banning marijuana advertisements only within a 15-mile radius of state borders when it should have prohibited all MJ ads on any interstate or state highway crossing the California border.
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